Placement impressions
Recorded first-party against the booked placement and campaign.
Commercial measurement standard
Partner evidence
What ZimPrem can prove to a commercial partner
ZimPrem separates commercial delivery evidence from sales language. Sponsor reports use first-party events recorded against a specific campaign and reporting window. If activity is not recorded, the report says so instead of estimating it.
Evidence pack
A delivery report is tied to one campaign
Operational reports are campaign-specific. They carry campaign identity, placement, booked dates, selected reporting window, generated time and recorded delivery totals.
Outbound clicks
Recorded against the campaign destination action.
Campaign enquiries
Recorded only when an enquiry is attributable to the commercial placement flow.
Measured sessions
Browser-session identifiers used for replay suppression. They are not a count of people.
Daily and page evidence
Delivery can be broken down by reporting day, route and placement surface where recorded.
What the numbers mean
First-party operational counts only. Events are accepted server-side after placement, campaign-window and session replay checks. Impressions are placement view events suppressed when the same browser session repeats the same campaign, placement and page. Clicks are outbound campaign actions. Measured sessions are browser-session identifiers, not people. These figures are not independently audited, and no demographic reach, audience size, conversion revenue or return on investment is inferred.
What ZimPrem will not claim
- No demographic reach is inferred from browser sessions.
- No unique-person audience total is derived from session identifiers.
- No revenue, sales conversion or return on investment is invented from clicks or enquiries.
- No unmeasured activity is estimated to make a campaign look stronger.
- House-placement activity and unrelated campaigns are not presented as sponsor delivery evidence.
Commercial governance
Partner visibility never changes football truth
Clearly labelled inventory
Commercial surfaces remain labelled Advertisement, Partner or Sponsored. They do not masquerade as editorial or football data.
Measured separately
Campaign reporting is kept separate from broad placement diagnostics so legacy, house and unrelated activity is not used as sponsor proof.
Football data remains independent
A commercial agreement does not influence match results, transfer verification, player records, corrections or editorial judgement.